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biggrinfireworks.com Site Audit

Comprehensive analysis by A.M. Consulting — March 2026

Complimentary Site Audit

$1,500 FREE

This audit was completed as a courtesy through Antoine's referral — demonstrating the depth of analysis included in every A.M. Consulting engagement.

Overall Action Items0/12 resolved (0%)
Platform & Tech StackB
Shopify is a solid, reliable e-commerce platform with built-in security and PCI compliance
Dawn v15.0.2 is a modern, well-optimized Shopify theme
Judge.me reviews integration adds social proof
TikTok Pixel is active — tracking conversions from social
SEO & DiscoverabilityC
0/4 resolved0%
Schema.org Organization and WebSite structured data present
Open Graph meta tags embedded for social sharing
Product descriptions are shallow — deeper copy would improve search rankings for 'Metro Atlanta fireworks' and 'gender reveal fireworks Georgia'
To Do
No blog or content marketing — missing long-tail keyword opportunities around events, holidays, and celebrations
To Do
No local SEO schema for individual store locations (10+ opportunities missed)
To Do
Email subscription form lacks compelling copy — low conversion expected
To Do
Products & Catalog (25 items)B
0/3 resolved0%
Diverse product mix covering consumer, gender-reveal, and holiday segments
Gender-reveal line is well-positioned for viral social content
Limited product imagery on homepage — first impression misses product variety
To Do
No 250th/Semi-Quincentennial themed products visible yet
To Do
Private events page ($1,500–$15,000) has zero package details — just a contact link. Major missed conversion opportunity.
To Do
UX & Mobile ExperienceB
Responsive breakpoints at 750px+ with dedicated mobile drawer menu
Clean design with clear CTA hierarchy
Navigation: Home, Products, Contact, Store Locator, Events, FAQ
Store locator page exists with find-a-location functionality
Branding & IdentityB
0/1 resolved0%
Logo: Smiling sun with yellow face and gray outline — recognizable and friendly
Font: Assistant family (400/700) — clean and modern
The veterans donation story (30% to American Legion) is NOT on the homepage — this is their strongest differentiator and it's buried
To Do
Social MediaC
0/3 resolved0%
TikTok: 13K followers — strongest platform, viral gender-reveal content
Facebook: 1.1K followers — local community engagement
Instagram: 74 followers — significantly under-utilized
To Do
LinkedIn: minimal — missing B2B opportunities for corporate/municipal events
To Do
ZERO video content on the website despite 13K TikTok following — massive missed opportunity to convert social traffic
To Do
Bilingual & MarketB
0/1 resolved0%
Dual-language support: English/Español — smart for Metro Atlanta's Latino market
Spanish contact option signals community awareness
Not clear if product descriptions are also translated
To Do
Company Mission & EthosA
30% of gross stand sales donated to local American Legion veterans fund — extraordinary community commitment
Family-owned and operated local business with deep community roots across Metro Atlanta
Values-driven brand identity that resonates with patriotic customers and veteran supporters
Multi-location commitment (10+ stands) serving diverse Metro Atlanta communities
Semi-Quincentennial alignment positions brand for once-in-a-generation market opportunity

A.M. Consulting Recommendations

Embed TikTok Videos on Homepage & Product Pages

Critical

You have 13K followers making viral content — but none of it appears on your website. Visitors who don't use TikTok never see it. Embed your best gender-reveal videos directly on product pages.

To Do

Lead with the Veterans Story

Critical

30% of gross stand sales going to the American Legion is extraordinary. This should be front and center on the homepage — it's your #1 brand differentiator and a powerful PR asset.

To Do

Build Out Private Events Page

High

You offer shows from $1,500–$15,000 but your page has zero details. Create tiered packages (Starter, Premium, Grand) with clear deliverables. The Semi-Quincentennial makes this urgent.

To Do

Improve Product SEO

High

Write detailed product descriptions targeting 'Metro Atlanta fireworks,' 'gender reveal fireworks GA,' and holiday-specific terms. Add local business schema for all 10+ locations.

To Do

Social → Direct Sales Pipeline

High

Every TikTok video should drive to a specific Shopify product page with UTM tracking. Cross-post to Instagram Reels (74 followers = huge growth runway). Use Facebook for local B2B.

To Do

250th Anniversary Campaign Site

Medium

Build a dedicated campaign presence for the Semi-Quincentennial — this demo site shows what that looks like. Connect it to your Shopify store with QR codes for the grassroots campaign.

In Progress