Marketing Analytics

TikTok + Instagram growth metrics — track follower growth, engagement rates, and content performance

Growth Priority: Organic TikTok + Instagram

Every QR code, flyer, street team interaction, and community partnership routes traffic to social platforms first. Social follows create a persistent audience that converts across all seasons — not just July 4.

TikTok: 13K → 25K goalInstagram: 74 → 1K goalFacebook: 1.1K → 2K goal

Social Platforms

TikTokPRIORITY

13,200

followers4.9% eng

Goal: 25K by July

Facebook

1,120

followers7.4% eng

Goal: 2K by July

InstagramPRIORITY

followers7.5% eng

Goal: 1K by July

followers7.5% eng

Goal: 100 by July

Content Strategy — Susan's Playbook

Gender Reveals

3x/week

Smoke, sparklers, fountains — customer reaction content

Product Demos

2x/week

Light-up videos of cakes, bundles, and show effects

Stand Life

2x/week

Behind-the-scenes at Big Grin stands, Chick-fil-A-style service

Veterans Mission

1x/week

30% donation story, American Legion partnership

Community Spotlight

1x/week

Nonprofit partners, churches, schools, local heroes

250th Countdown

Daily in June

Semi-Quincentennial anticipation and patriotic content

Social-to-Sales Pipeline

TikTok (13K — PRIMARY): Gender reveal videos are the #1 viral content category. The Guinness World Record for the largest gender reveal is an untapped content asset. Every video links to Shopify with UTM tracking. Street team QR codes route directly to TikTok profile.

Instagram (74 — GROWTH PRIORITY): Cross-post every TikTok Reel. Use local Atlanta hashtags. Tag metro Atlanta locations. Community partner cross-promotion. QR cards at every stand counter route to IG. Target: 74 → 1,000+ by July 4.

Facebook (1.1K): Local community engagement and Marketplace listings. Best platform for local B2B — corporate event planners and municipal contacts are here. Community group partnerships (nonprofits, churches, schools).

LinkedIn: B2B outreach for corporate events, municipal contracts, and professional networking. Semi-Quincentennial municipal pitch deck distribution.

QR → Social → Sales Pipeline

2,814

Total QR Scans

Across all campaigns

1,218

Routed to Social

TikTok + Instagram destinations

454

New Follows Attributed

From QR campaigns + street team

Metrics History

Date	Platform	Followers	Impressions	Engagements	Clicks
2026-03-24	TikTok	13,200	85,000	4,200	340
2026-03-24	Facebook	1,120	12,000	890	156
2026-03-24	Instagram	82	3,200	240	45
2026-03-24	LinkedIn	35	800	60	12
2026-03-17	TikTok	12,900	78,000	3,900	310
2026-03-17	Facebook	1,100	11,000	820	140
2026-03-17	Instagram	74	2,100	180	32