Big Grin
Prepared by A.M. Consulting

Big Grin Fireworks
Semi-Quincentennial Campaign

A comprehensive campaign strategy to position Big Grin Fireworks as Metro Atlanta's go-to fireworks destination for America's 250th Birthday.

Days Until July 4

100

Locations

13

TikTok Followers

13K

What We Know

About Big Grin Fireworks

We've done our homework. Here's what stands out about your business — and why we're excited to work together.

13 Metro Atlanta Locations

From Powder Springs HQ to Canton, Cumming, Decatur, and beyond — strong physical footprint across the metro.

13K TikTok Followers

Viral gender-reveal content reaching tens of thousands. This is your strongest digital asset — and it's not on your website yet.

30% Veterans Donation

Gross stand sales donated to the local American Legion veterans fund. This is marketing gold that's currently invisible.

25 Products on Shopify

Cakes, gender-reveal, bundles, and Diwali lines on a solid Dawn v15 theme with Judge.me reviews and TikTok Pixel.

Private Events ($1.5K–$15K)

Shows for weddings, corporate events, and municipal celebrations — with the Semi-Quincentennial creating unprecedented demand.

Bilingual Ready

English/Spanish support signals community awareness — important for Metro Atlanta's growing Latino market.

Complimentary Site Audit

What We Found on biggrinfireworks.com

This $1,500 audit was completed as a courtesy through Antoine's referral. Here are the critical findings.

$1,500FREE — Referred by Antoine

!Critical Issues

ZERO video content on website despite 13K TikTok following — massive missed conversion opportunity

Veterans donation story (30% to American Legion) NOT on homepage — your #1 brand differentiator is invisible

Private events page ($1,500–$15,000) has zero package details — just a contact link. Major missed revenue.

What's Working

Shopify on Dawn v15.0.2 — solid, secure platform

Judge.me reviews add social proof

TikTok Pixel is tracking conversions

Schema.org structured data present

Clean mobile-responsive design

Store locator functionality exists

The Opportunity

America's 250th Birthday Changes Everything

July 4, 2026 is a once-in-a-generation event. National awareness, municipal budgets, and consumer spending are all aligned for fireworks. Here's why Big Grin is positioned to win.

250

Years of America

National media coverage will be massive — every city wants a celebration.

$1.5B+

Industry Revenue (2024)

The fireworks industry broke records last year. 2026 will shatter them.

10+

Metro Atlanta Locations

Physical presence across the metro = grassroots distribution advantage.

13K

Organic TikTok Following

Viral content engine waiting to be connected to sales funnels.

Revenue Multipliers

Consumer RetailActive

2-3x with campaign

Private Events$1.5K-$15K/show

Municipal contracts could exceed retail

Gender RevealStrong TikTok

Website integration = direct sales

Corporate EventsMinimal

Semi-Q creates B2B demand

What We'll Build

Proposed Solutions

Every recommendation is designed to convert your existing strengths — viral content, physical locations, and veteran mission — into measurable revenue.

Critical

Video-First Website

Embed TikTok content directly on product pages. Convert 13K followers into buyers.

Critical

Veterans Story Front & Center

30% donation on every homepage, flyer, and social post. Your strongest marketing asset.

High

Private Events Packages

Tiered packages (Starter, Premium, Grand) with clear pricing for the Semi-Q rush.

High

QR Code Campaign System

Unique codes per location and team member with full UTM tracking and scan analytics.

High

Street Team Operations

Route planning, GPS check-ins, flyer inventory, and referral attribution with payouts.

High

Analytics Dashboard

Real-time sales, social metrics, QR tracking, and field team performance in one view.

Medium

SEO & Local Schema

Product descriptions, blog content, and local business schema for all 10+ locations.

Medium

Bilingual Content

Full Spanish content for Metro Atlanta's growing Latino market. Flyers, social, and web.

Medium

Multi-Holiday Calendar

Memorial Day, Juneteenth, July 4th, Diwali, NYE — year-round campaign presence.

Investment

Service Packages

We believe in transparent, consultative pricing. Every dollar is tied to a deliverable you can see and measure. Build exactly what you need.

Campaign Launchpad

$2,500one-time

Get the essentials in place before peak season.

Site audit + recommendations
QR code campaign system
Basic analytics dashboard
Social media audit
Shopify optimization
Recommended

Campaign Pro

$5,000/month

Full-service campaign management for the Semi-Quincentennial push.

Everything in Launchpad
Social media management (all platforms)
TikTok video content production
Street team coordination
Weekly strategy reviews
Bilingual content creation

Enterprise

Customquote

For brands ready to own the Semi-Quincentennial in their market.

Everything in Campaign Pro
Custom Supabase dashboard
PR outreach (Fox5, WSB-TV, AJC)
Municipal event pitch decks
Dedicated account manager
Multi-location campaign coordination

Site audit ($1,500 value) already completed — complimentary via Antoine's referral.

Execution Plan

Campaign Timeline

From strategy to peak sales — every milestone mapped to the Semi-Quincentennial calendar.

March 2026

Campaign launch and strategy development

April–May 2026

Product lineup finalized, marketing assets created

Late May 2026

Memorial Day stand activation + campaign soft launch

June 2026

Full campaign push: digital, in-store, event bookings

June 28–July 4

Peak sales window across all 13 locations

July 1–5, 2026

America250 national celebration window

July 4, 2026

America's 250th Birthday — Semi-Quincentennial

Next Steps

Ready to Explore?

Everything in this presentation is backed by a working prototype. Explore the full dashboard demo — sales tracking, QR codes, field teams, analytics, and more.

A.M. Consulting

Technology consulting that centers human solutions

info@altagraciamontilla.comaltagraciamontilla.com

Prepared for Paul Richardson & Susan Jackson · Big Grin Fireworks LLC · March 2026